ABOUT US
Fueled by a shared love for guitars, we bring a unique perspective to the industry. Led by a passionate collector and player, our founder's expertise is further complemented by a background that allows us to see things differently.
We are driven by our shared belief that music drives a positive impact in the world and we share a deep appreciation for the artistry and heritage of guitars. That's why we curate a collection of exceptional guitar gear, from handcrafted instruments to meticulously crafted pickups and custom hardware. We cater to passionate enthusiasts and collectors who recognize the investment value and exquisite details of these instruments.
We understand the importance of a smooth and enjoyable buying experience, so we offer comprehensive support throughout your journey. From detailed product information to personalized consultations, we're here to help you find the perfect guitar gear, no matter where you are in the country.
Whether you are a hobbyist, a collector or a professional, we are here to help you find the perfect gear for you.
Mission
Drive a positive impact in the world through music, curating unique guitar gear for guitar lovers, giving them the tools they need to create, connect, and have fun.
Vision
To become the U.S. hub for premium electric guitars, custom hardware, and boutique pickups, uniting the world's finest builders and parts under one roof.
Our Values
Quality Over Quantity
We firmly believe in the philosophy of "Quality Over Quantity". We strive to provide the finest guitar gears from the top-quality manufactures around the globe. We are deeply involved in all the items we offer.
Openness
We create an environment where everyone's voice is heard and where we can work together to provide the best possible solutions to our customers. Openness is a key aspect of our culture and our success.
Integrity
We uphold integrity in everything we do and we believe that it is a vital aspect of our culture.
Transparency
We understand that transparency can solve a lot of issues, which is why we make sure to be transparent in all our actions and decision making. We are committed to being open and honest with our customers and stakeholders.
Respect
We are committed to treating everyone with respect and dignity, regardless of their background or beliefs. We believe that respect is the foundation of any healthy and productive relationship, and we strive to maintain it in everything we do.